KPIs for Digital Marketing | How to Evaluate Your Marketing Performance digital marketing app

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We are going to breakdown the most important KPIs for digital marketing. I will teach you how to evaluate marketing performance for each individual channel and of your overall business & marketing funnel. Template & dashboards included.

Part 2: Performance Marketing (Conversion-Based Marketing):


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In this video, we will learn how to understand the performance of each marketing channel as well as the performance of our overall marketing funnel using digital marketing KPIs.

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We will build simple marketing dashboards that can be used in real life, as well as look at some case studies and talk about common pitfalls.

I’ve seen many times battles within companies to cut marketing spend from one channel to add to another, only to have these re-allocations backfire and the performance end up being worse than before. Why?

Because digital marketing performance is hard to understand if you aren’t using the right KPIs, focusing on overall blended CAC, and thinking about the overall marketing funnel.

It is very easy to oversimplify marketing performance and make poor decisions about what is working and what is not.

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We will cover all of this using real life examples and discussions.


0:27 goals for evaluating digital marketing performance: CAC vs. LTV
1:20 who this video is for
1:49 explanation of the marketing funnel (top, mid, bottom)
5:20 what is customer acquisition cost (CAC) & why is it important
6:37 differences in CAC between parts of the funnel
7:46 case study e-commerce: common pitfalls when allocating ad spend
9:07 paid digital marketing dashboard
14:43 paid vs. organic vs. blended customers
15:13 overall digital marketing dashboard (blended)
17:53 recommendation for budget allocation to top vs. bottom of funnel
18:58 what is a good CAC & how much can we afford to spend on marketing?
19:34 customer lifetime value example – LTV vs. CAC case study

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By the end of this video you will understand the most important KPIs for evaluating digital marketing in real life situations.

#digitalmarketingKPIs #startups #marketingperformance .

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Eric Andrews 25/09/2021 - 7:31 PM

This was my first video focused on marketing. Curious – what did you think? Do you want more?

Also, don't miss my new video on Startup Metrics & KPIs ►

raudhatul janah 25/09/2021 - 7:31 PM

Thank you so much Eric

Priscilia Salinas 25/09/2021 - 7:31 PM

The video is amazing and I got most of the info very easy, but I got confused in the Blended CAC calculation, because you are saying you have to take the total new clients and then divide by total spend, but google says you have to take the total spend and divide it by the total customers acquired, so is backwards and it made me very confused. I am new in all these and that particular part is what confused me so much. But is very good overall.

Mitch at WBT 25/09/2021 - 7:31 PM

This was really impressive and We believe that viewers learned more from this video.

BuatSimple - Teman Produktifmu 25/09/2021 - 7:31 PM

Thankyouuu so much!!!@

Марина Ксендз 25/09/2021 - 7:31 PM

Content aside, I just love his voice:) How about running a podcast? I'd listen))

ardo dheo 25/09/2021 - 7:31 PM

very helpful thanks

Jordan Belfort 25/09/2021 - 7:31 PM

Could you maybe make a follow-up: build a cross-channel funnel dashboard in excel from scratch (incl. necessary data)?

PierreLaRRRR 25/09/2021 - 7:31 PM

This was fantastic! Exactly what I needed, thank you. Subscribed!

Vasco Media 25/09/2021 - 7:31 PM

Great video! thanks a lot

Alyssa Nguyen 25/09/2021 - 7:31 PM

Thank you for your shaing. Your video is so helpful to my business

Martin Zhong 25/09/2021 - 7:31 PM

Hi Eric, great video. So does all marketing just depend on LTV at the end of the day? As CAC would be useless without knowing LTV?

David Kaniki 25/09/2021 - 7:31 PM

Great Video! Thanks!

Saida Sabir 25/09/2021 - 7:31 PM

one of smoothest concise and very right to the point content i found so far (I ve been seqrching for hours) , keep the good work

Cholpon Cholpon 25/09/2021 - 7:31 PM

Hello Eric,

Thank you for the great tutorials and detailed explanations.

How May I find the real data to do the same analyses? Especially data to calculate ROARS?

Damian 25/09/2021 - 7:31 PM

Thanks! This is my first video and I already know I'm gonna love this channel. The only thing that I'm not sure here is if the general LTV is the best metric considering that cashflow is crucial for ecomm businesses. Maybe 60 day LTV would be better?

Grace Huang 25/09/2021 - 7:31 PM

Thanks for the informative video~

Hannah Godfred 25/09/2021 - 7:31 PM

would you be willing to share this spreadsheet, its excellent!

ZKBeatz07 25/09/2021 - 7:31 PM

This is awesome stuff man because you break everything down to the essentials, I've recognised that this is the main skill that smart people use to differentiate themselves from the average ones, keep rolling!

Elijah Gabalda 25/09/2021 - 7:31 PM

Hi Eric! Amazing content. I love the case study portions of this video. Extremely informative!
Can you have more Strategic Marketing related content? Would love to see these kinds of videos from your channel! 🙂

Baywood Audio 25/09/2021 - 7:31 PM

I started my Ecom website last March and so far have done 600K in sales thus far thanks to Shopify and Facebook and google ads. I’ve worked with many agencies and marketers and this is by far the best explanation I have ever found. This is an amazing blueprint to really be able to communicate with these agencies and marketers effectively. Thank you so much!

PJ NYC 25/09/2021 - 7:31 PM

Excellent content, thank you!

アレクサンドラ 25/09/2021 - 7:31 PM

you explained it so easily, i easily understood with almost with no knowledge on marketing. as a beginner (i have a degree on international business) what topics should i study to apply for a job as a digital marketing agent in the future? thank you in advance

khaldoun alnaierat 25/09/2021 - 7:31 PM

awesome video .. thanks alot

Mikesell Digital Consulting 25/09/2021 - 7:31 PM

Hello – I am looking for marketing funnel performance bench arks for law firms (From visitors, to leads, to MQL to SQL to clients). are you familiar with such benchmarks? Thank you.

Riccardo Angelone 25/09/2021 - 7:31 PM

Hey Eric, do you mind going over a simple LBO model?

Matt Brattin 25/09/2021 - 7:31 PM

Great breakdown here, very clear.

Keyspan Music 25/09/2021 - 7:31 PM

KPIs all day! 🙌💯


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