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Technology Acceptance Model j n d technologies



The Technology Acceptance Model helps us to understand why technology is adopted. TAM, as it is better known, asserts that if a user perceives a technology to be easy to use and they perceive it to be useful for their needs, they will be more likely to use the technology. This would lead to their ‘actual’ use of the technology.

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Used some Clipchamp tools to make this video, check them out at

In particular their video editor is really useful and easy to use (pun intended): .

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Technology Acceptance Model

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14 thoughts on “Technology Acceptance Model j n d technologies”

  1. Execelent material! Thank you!
    I recommend seeing TBP also. TAM came from TPB and focused in attitudinal variables to deal with mandatory technologies (in a organizational environment for instance). The normative variables of TPB (like personal image) are important for voluntary technologies, like a cell phone.
    I totally agree that any model is a reduced view of reality. That is the porpose of a model: to focus some aspects of a problem in order to better understand it 😉

  2. I really liked this – Thank you 🙂 At the end of the clip you say that there are other model that have since been developed, could you name them so i can research further?

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